Key Considerations in Designing Gift Paper Box Packaging

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When it comes to designing gift box packaging, everyone has a unique perspective. Today, let’s delve into this topic briefly. These factors should be taken into account when designing gift box packaging and form a broad guideline for the process.

1. Aesthetics: Satisfying people’s aesthetic needs is the primary focus of gift box packaging design. Simple packaging with just a product photo no longer meets people’s aesthetic standards. They crave more artistic forms of expression. Food packaging designers use abstract techniques to infuse artistic elements, leaving room for imagination. For instance, in designing a product for a meat company, the use of cartoon characters had a significant impact.

2. Rationality: Gift box packaging visuals can be exaggerated to some extent, but they shouldn’t be excessively dramatized. Modern food packaging designs increasingly use artistic effects to portray product characteristics. Techniques such as computer-generated illustrations compensate for the limitations of photography. This method allows for versatile combinations with ingredients and raw materials, providing consumers with a more intuitive understanding of the product, fostering trust.

3. Uniqueness: The market is flooded with diverse food packaging designs. Standing out among similar products necessitates innovation and uniqueness.

4. Relevance: The packaging design needs to emphasize this specificity. For instance, packaging for elderly consumers often adopts traditional forms and employs subdued colors. In contrast, children’s food products require lively, adorable packaging with bright colors and additional value. Products targeted at specific regions can incorporate local features in their packaging, such as using dialects or cultural traditions.